Want an example of sponsorship lunacy?
Gatorade are the “official sports drink” of MLB; therefore no MLB player is allowed to drink anything but this product in a dugout. Now, no doubt Gatorade pay MLB a lot of money to be their official sports drink, so you can understand why there are safe guards to stop rival brands getting a share of the spotlight for free.Â
But this is taking things a bit too far. Players aren’t even allowed to visibly drink unbranded water in the dugouts for fear that it might make a single soul question whether Gatorade is the greatest drink in the history of the universe.Â
Where there’s money, there’s madness!
